Caring for those with Alzheimer’s Disease

The Fountainview Center is built on a foundation of kindness, respect and dignity

Our Mission

Fountainview’s highest mission is to be the pre-eminent provider of care for people with Alzheimer’s Disease and related disorders by providing an innovative continuum of care in a gentle, family-like environment. We recognize the unique needs of our residents, their circle of family and friends, and our community. We are dedicated to the preservation of dignity, the enhancement of quality of life and the recognition of the individual human spirit.

Established on a tradition of care

The Fountainview Center for Alzheimer’s Disease was established in 1995 by William (Billy) M. Small, Jr. in the tradition established by his father, William Small, Sr., who opened the original Fountainview nursing home (called Fountainview Convalescent Center) in the 1960s.

Billy’s goal was to build upon his father’s foundation of kindness, respect and dignity. “My father lost his mother when he was a teenager, and he endeavored to honor her by creating a nursing home that would embody her finest qualities, which included a tremendously compassionate and caring nature,” says Billy.

For more than three decades, the original Fountainview provided high quality care for Atlanta’s seniors in a “family-like” environment.

“Residents thought of it as home,” says Billy. “The strong presence of family and genuine caring was the lifeblood of the original facility’s success and continues throughout The Fountainview Center today.”

Billy re-envisioned and renamed the original center in 1995 after seeing the increasing prevalence of Alzheimer’s Disease and other dementia disorders. He created a new concept in care, with the mission of becoming the preeminent provider of care for people with Alzheimer’s Disease and related disorders in metro Atlanta.

Meet our executive staff

William “Billy” Small, Jr.

President and CEO

William (Billy) developed The Fountainview Center in 1995, the first long-term care community in Georgia exclusively for individuals with early, mid and late stage Alzheimer’s disease. He is the recipient of the 2013 Georgia Health Care Association Leadership Excellence in Innovation Award for his leadership in finding new ways to improve the lives of residents in long-term care.

Rowland Cocks

CFO, Chief Financial Officer

Rowland is responsible for managing the financial affairs of the The Fountainview Center. He has served in a variety of corporate financial leadership positions and on the Board of Directors for Leading the Way, Geronimo Funds, Family Resource Network and the Vivian Bilby Noble Foundation. He joined The Fountain Companies in 2006.

Tedd Watts, RN, LNHA-C, CDP

Executive Director

Tedd oversees Fountainvew’s day-to-day operations. He has over 20 years of regional and divisional healthcare management experience, where he oversaw multiple long-term care facilities in multiple states. He is a veteran of the U.S. Marine Corps. He joined Fountainview in 2015.

Fountainview is recognized by organizations for
providing outstanding care

CMS Five Star Overall &

Five Star Quality Rating


Centers for Medicare and Medicaid Services

Zero Deficiencies

Infection Control Focused Survey


Healthcare Facility Regulatory Division of the Georgia Department of Community Health

Bronze Quality Award


American Health Care Association

Zero Deficiencies

Infection Control Focused Survey

2020, 2021

Healthcare Facility Regulatory Division of the Georgia Department of Community Health

Zero Deficiencies


Federal Life Safety Code Survey

Zero Deficiencies


Healthcare Facility Regulatory Division of the Georgia Department of Community Health

Quality Initiative Recognition Program

2020, 2019, 2018, 2017

American Health Care Association

Bronze Quality Award

2019, 2016

American Health Care Association

Excellence in Action Award

2018, 2017

National Research Corporation Health

Professional Memberships

American Health Care Association

Assisted Living Federation of America

Atlanta Boys and Girls Club of America

Atlanta Chamber of Commerce

Atlanta Chapter of the Alzheimer’s Association

Brookhaven Chamber of Commerce

DeKalb Chamber of Commerce

Druid Hills Civitan Club

Georgia Gerontological Society

Georgia Health Care Association

Georgia Society on Aging

Southeast Center of Excellence for Geriatric Medicine


Music & Memory®

Virtual Dementia Tour® Certified

Our partnership with research

Since opening its doors, Fountainview has participated in a number of research and trial studies with several national pharmaceutical companies. These studies have lead to FDA approvals and improvements to medications used in treating and managing dementia.

Want to be sure Fountainview is the right place for
your loved one?

Schedule a tour

The search for the right place to ensure the care of a loved one may be difficult. We can answer all of your questions to help you understand if Fountainview is right for you.